Personal hygiene

Talcum Powder

Johnson’s Baby Powder is a popular household hygiene product. For more than 100 years, Johnson & Johnson marketed its talcum powders as a routine method of maintaining freshness.

Recent investigations into the safety of the lightweight baby powder led to the discovery of a dark, decades-old talcum powder cancer secret, but millions of Americans still douse themselves daily.

Introduced

1890

Treats

Used for personal hygiene

Side Effects

Cancer

Read more about Talcum Powder

A portrait of a woman of color, in relation to the Reuters report showing Johnson & Johnson marketed baby powder to women of color.

J&J Marketed Baby Powder to Women of Col...

Nicole Knight · May 1, 2019

An in-depth probe by Reuters revealed Johnson & Johnson intentionally marketed the flagship Baby Powder product to women of color, despite knowing its talcum powder came with a potential risk of ovarian cancer.

Women's Health